BRAND RE-BOOT

From so-so to sensational

It’s time for your business to shine

You’ve worked your butt off to bring your business to life. Since throwing together a logo and launching your service into the world, you’ve evolved, and clients are bowled over by what you do!

But… something’s stopping you from reaching your full potential.

Your current brand identity isn’t making the right impression. You hesitate to hand out your business card and make excuses for your website. Attracting new business is hard and what turns up isn’t always ideal. Talking prices is painful and you feel awkward asking for more.

Imagine having the right image and messaging to promote your business with pride and confidence. Imagine attracting the kinds of people and projects that fill you with joy. Imagine dream clients lining up eager to invest in the exceptional value you deliver, and charging more with ease.

A clear brand strategy, and identity you are proud of, can do all this and more!

But where do you start?
How do you get it right this time?
What goes into creating a brilliant brand identity?

I’d be delighted to help you with that – here’s how…

“

Kate helped me look at my business from my client's perspective, so now my offer and messaging are clearer.

I know what my brand stands for and why I'm different, which gives me a chance to stand out from the crowd.
Wioleta WydrychBusiness & Mindset Coach

“

Kate, you’re a genius! I knew I needed a new brand to take my business to the next level and you nailed it! I’m so proud of it, it really expresses who I am.

Everything has fallen into place in terms of my online presence, making my marketing a breeze!
Kirsty LawrenceSocial Media Consultant

“

Kate took me on a journey of discovery that made me dig really deep into the DNA of my business, to create an identity that I am truly proud of based upon my vision, mission and values.

The process is a rollercoaster ride of discovery and the results are transformational. What she has done for me and my business is life-changing.
Joanne CornishExecutive & Business Coach

“

Kate fully understood my motivation and drive and she has been able to capture the energy and essence of my business.

The process has been enjoyable and collaborative, resulting in something which feels a true reflection of my vision.
Liz ThomasLTA Tennis Coach

“

It’s been transformational! We’re a tiny team punching way above our weight in our mission to educate the future of construction. We needed the Built Environment and Education sectors to not only see who we are, but FEEL who we are. Diving into our DNA with Kate has enabled us to tell our brand story globally. And the world is listening.
Alison Watson MBEClass Of Your Own - Education Consultancy

Stage 1: Brand Clarity & Confidence

Successful brands are built on strong foundations – a story that matters to you and your clients; together we’ll write yours

Imagine taking luxurious time away from the daily hustle to talk about your business and get creative – space made for fresh perspectives, clear insights and renewing your business passion.

Picture your brand’s purpose, positioning and personality emerging from this deep exploration – confusion and uncertainty turning to clarity and confidence.

Your brand essence being brought to life in words, colours and images to form a vision of your brand’s new look and feel.

Let’s do it…

Why do I need this?

To create an exceptional brand identity, requires a clear brand strategy. Getting clear on your purpose, personality and positioning, underpins the rebrand process.

With a clear brand foundation and creative brief, everyone involved in the creative process will know exactly what the design goals are, and the results will be far superior.

Omitting this step leads to frustration for you and your creative partner, time and money being wasted, and potentially poor results.

What are the benefits?

Clarity and confidence in your brand
A roadmap for a meaningful re-brand
A steer for all future marketing communications
A guiding light for all your business decisions
A tool to get your team behind your brand
A clear idea of next steps and what’s involved

What are the side effects?

A business confidence boost
A personal confidence boost
Renewed passion
Fresh ideas, insights and “a-ha!” moments

Stage 1: Brand Clarity

In several empowering sessions, we’ll focus on what makes your brand unique and how you want to show up in the world.

We’ll define your:

Why, How & What (purpose & positioning)
Who (niche)
Brand style & voice (personality)
Unique Positioning Statement
Brand Tagline

Stage 2: Creative Vision

Join me for round two, where the creative fun begins. Embrace your inner creative, get to grips with colour and see the vision for your brand identity come to life.

I’ll work with you to:

Fire up your imagination
Discover how to stand out
Get to grips with colour psychology
Profile your brand personality
Create a vision for your brand

Stage 3: Brand Audit

With a clear idea of where you’d like your brand identity to go, we look in detail at where you are now and how to get you there. By the end of this session, you’ll have clarity on whether you need a revamp or a complete overhaul.

Together, we’ll:

Assess your current branding
Audit your existing branding collateral
Craft a clear creative brief
Create a plan of action

Stage 2: Identity Design

Creating an inspiring image to be proud of

This is where the magic happens… all our work together creating brand clarity and confidence, and defining the essence of your brand, gives us the ingredients for your stunning new brand identity.

Phase 1: Brand Identity

Your new identity will include:

Primary & Secondary Logos
Colour Palette
Typography
Illustrations/icons
Patterns
Photographic style
Brand Guidelines Book

Phase 2: Brand Touchpoints

You’ll be chomping at the bit to show off your stunning new brand identity. To do that, we’ll need to apply it to all your brand touchpoints.

From business cards to brochures, social media to signage, we’ll strategically design your online and offline presence to showcase your new brand identity and enhance your marketing messages.

This is where you can take full advantage of my 30 years experience in the creation and production of design and print for small businesses.

Have your own Web Designer? I’m happy to be your Creative Director, working with them to embed your new brand into your website.

Phase 3: Brand Launch

Introducing your new brand identity to the world is a thrilling prospect and a great opportunity for your business.

With a well-planned launch, you can engage existing customers, attract new ones and generate new business. Sounds great right?

If you need help with this, we’ll create a launch strategy to phase out your old identity, inform clients and generate buzz to make the most of this exciting time in your business.

Reboot investment ranges from £15,000 down to £5000

In the name of creativity and to achieve the best results, I work with a limited number of 1-1 clients annually.

One slot available ~ January 2023

Ready for a rewarding rebrand experience?

I’d love to hear about you and your business, your aspirations, what you feel about your brand now and how you’d love it be – then we can talk about working together to Reboot your Brand.

Chat with Kate first