You feel like you’re ‘playing at it’ with your branding and marketing. No matter how hard you try, you just can’t seem to explain what you do and what distinguishes you from all the other coaches out there.
Brand Clarity & Confidence Accelerator
Discover what makes YOU different to other coaches
Attract the clients you want by unlocking your superpowers to stand out in a sea of coaches in this 6-week group programme
Do you struggle to talk about what you do? Wish you were booking more discovery calls with the right clients?
You want to niche and have tried. But you’ve ended up with a rough message and are holding on to helping lots of different people, so you feel like you’ve done a 50% job.
Everything feels haphazard! You’re working with anyone and everyone for a range of prices – you’re struggling to break through your current income barrier and desperation discounting doesn’t help.
You’re hesitant about investing even more in your business – you’ve learnt loads from masterminds but haven’t implemented it – you feel overwhelmed and don’t know what to work on first.
You’re sick of churning out content and talking about coaching when the only people who engage with your posts are other coaches, or your friends and family.
You put other coaches on a pedestal thinking they’re in another league, and you doubt you’ll make it to their level.
All you want to do is coach and make more of a difference – why does it have to be so hard?
It’s time to back yourself and boost your business mojo
You’re four steps away from:
Seeing where you shine
Discover the strengths and superpowers your clients love, and be ready to shout about them from the rooftops.
Standing out from the crowd
Step into who you REALLY are – and infuse your brand with your personality, energy, and individuality.
Becoming a go-to coach
Find your coaching sweet spot – the perfect combination of experience, authority and passion that aligns with your values.
Attracting ideal clients
Naturally know what to focus on in your marketing, where to show up and what to say to cut through the noise.
”“Every time we had a session I felt so proud of who I was and my superpowers that I felt I could fly!
The biggest part of it for me was getting really clear on my niche, who I am and who I want to work with. Kate made it fun every step of the way!
It's still early days, but I already implemented the higher pricing within a few weeks of working with Kate and have two clients on those new prices.”
Jacqui ParrCareer, Life & Financial Coach
Stand out with ease and confidence in just 6 weeks
Join a small cohort of coaches and take action to get results
– Dig deep and find out what’s going on under the hood of your coaching business
– Build a brand that represents you and your values
– Follow my 4-step Brand Revelation Roadmap with a small group of coaches, where you all discover your own USP
– Talk about your business and explore new ideas
– Enjoy built-in accountability – you’ll be 500% more likely to complete the programme (it’s true!)
– Zero time-wasting, procrastinating or comparisonitis
You’ll develop calm confidence in your ability to attract your favourite people to work with, and be paid in line with the massive value you deliver to your clients.
Meet Kate, your guide to Brand Clarity & Confidence
I’ve been where you are – feeling stuck and insecure, constantly comparing myself to other coaches and trying to help everyone.
When I got crystal clear on who I am, who I love to help and who would want to be helped by me, everything fell into place.
Suddenly I was signing dream clients and making more money by making more of a difference. I want this for YOU!
What you will do
Step 1 – Brand Probing
You’re going to find out what your clients really think about you, so you know what they value. This is valuable feedback so you can see where you shine. Then, some paralysis-free peer analysis will help you see opportunities to stand out from the crowd.
These steps take place in weeks 1 & 2.
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Step 2 – Brand Purpose
Why do you do what you do? As you get clear on your ‘why’ you’ll discover client-attraction gold dust. Then, you’ll discover your hidden superpowers, so you are clear on what makes you unique.
We’ll work on this during weeks 3 and 4.
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Step 3 – Brand Positioning
It’s time to nail your niche and perfectly position your brand. You might have tried to define your niche before, but this time, you’re going to do it with the foundation of your client feedback, the opportunities you’ve found, and your brand purpose.
By the end of week 5, you’re going to know where you have credibility, find happiness and connection, and can make money by becoming the “go-to” coach.
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Step 4 – Brand Personality
It’s time to step into the real you. You’ll tap into what makes you tick, so your branding and marketing ooze with personality, making you a magnet for clients and work that lights you up.
At the end of this 6-week process, you will have a solid foundation on which to build and create your marketing activities, and you’ll be flooded with content ideas.
Ideal clients will feel like you’re talking directly to them, and will see you as the solution to their biggest problems. As they dive into your DMs, ready to invest, you can turn your attention to doing what you love – helping people through coaching.
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How it works
”“You helped me to look at my business from my client’s perspective, so now I know I deliver what I promise and my offer and messaging are clearer.
I know what my brand stands for and why I am different than other businesses. It gives me a chance to stand out from the crowd and be more myself.”
Joanne CornishExecutive & Business Coach
This is for you if:
- You’re a qualified female coach
- You’ve been in business at least 12 months
- You have lots of happy clients
- You’re an action taker
- You’re happy to show up on online and in real life to promote your business
- You’re struggling with your messaging
- You want to be seen as a specialist
This is not for you if:
- You’ve not yet qualified as a coach
- You’re just starting your business and haven’t had any clients yet
- You don’t have testimonials showing client successes or transformations
- You join courses/programmes but don’t finish
- You aren’t prepared to put the work in
- You only care about making money
It’s time to make a bigger impact…
It’s time to make a bigger impact…
It’s time to make a bigger impact…
It’s time to make a bigger impact…
It’s time to make a bigger impact…
You excelled in your professional career, so I know you have everything it takes to excel in your own coaching business.
Let’s reignite the spark of passion that first inspired you to become a coach. You will cultivate clarity in your uniqueness and stoke the fire of confidence in your brand messaging.
By the end of this programme, you’ll be in a strong position to attract dream clients, do more of the work you love, raise your profile and your prices.
It’s time to stop hiding.
”“Kate helped me realise how I’m different than other coaches and how to attract people I want to work with. I know what I want to stand for and how I want to be seen and heard. It makes a difference.
I attract more of the people I enjoy working with, I attract clients that get me. And I put off those that wouldn’t get me, and that’s okay.
And, I wouldn’t be charging what I am now if I hadn’t worked with Kate.”
Wioleta WydrychSuccess Coach
IT’S TIME TO INVEST IN YOU
Join the Brand Clarity and Confidence Accelerator
Your investment: £1,995
or 2 payments of £1,000
You will:
- See where you SHINE
- Spot opportunities to STAND OUT from the crowd
- Discover client-attraction gold dust and your SUPERPOWERS
- Become the GO-TO coach
- Step into the REAL you
- ATTRACT clients who light you up
Join an intimate group of coaches on your level – without feeling like just another face on the screen. Experience the power of accountability with dedicated support from me as your collaborator, explorer and cheerleader, who genuinely cares about you and your business.
It starts by booking a Compatibility Call. You’ll fill in a short questionnaire and find a slot in my diary to suit you. We’ll talk about where you are now, where you want to be, and how Brand Clarity and Confidence can help you get there.
Show up. Stand out. Earn more.
Get clear on what makes YOU different, and attract ideal prospects to your inbox ready to sign up for your high-ticket coaching offer (you will feel ready to raise your prices).
Get ready for a massive confidence boost and to be proud of YOU and your business – this is your time to FLY!
Book before 31st July and get a bonus brand identity masterclass
STARTS: Friday 2nd September, 2022 (Welcome call) - only 4 places available
”“It was amazing. I really felt you cared as much about my business as me and it was from a genuine place.
I believe in myself more to put my prices up, and I’m proud to show the world what I do and how I do it. I've proved to myself that I'm on a level with other coaches.”
Jacqui ParrCareer, Life & Financial Coach
Frequently asked questions
I’ve bought courses on niching and messaging before, how is this different?
Clients who’ve worked with me have often invested in masterminds, courses and programmes around niching and messaging, but they’ve struggled to implement what they’ve learned because it’s been in large groups.
I’ll give you extra energy and power behind your business to really implement the things you know, but are having trouble getting to grips with.
With a maximum of four people in my programme, you’ll get the support YOU need to turn brand know-how into brand DO NOW.
How can a group of coaches all come out of this with different USPs?
You are different to the other seven billion people on the planet, and it’s your unique combination of purpose, strengths, values, attributes, experience and personality that makes you different to all the other coaches, too. No two coaches are exactly the same.
The aim of this programme is to discover what makes you different, and I know we will do that. In the thirty years I’ve been branding businesses, and more recently coaches, no two have had the same set of USPs.
How much detail about my coaching business do I need to share in the group?
The group is a safe space to talk openly about your coaching business without the fear of being judged, or it being discussed outside the group.
Everyone will be openly sharing client experiences, pricing and ways of working, and just like any ethical coaching environment, what is shared in the group stays in the group. Everyone will be required to commit to this promise.
You will never be under any pressure to share anything you feel uncomfortable with.
What if there isn’t anything different about me, or I’m not as good as the coaches in the group?
Think about all the coaches you met during your training – would you say any of them are exactly like you?
Sure, you have coaching tools and techniques in common, but how you show up, how you coach, your story and your client experiences, are as individual to you as your fingerprint.
You are uniquely amazing (you just can’t see it yet), and if you’re thinking the other coaches are going to be better than you, I can guarantee they will be thinking exactly the same thing.
During this programme, YOU will discover what makes you different as we shine a light on your uniqueness. And so will they – together you will learn how wonderfully different you all are, and how you can support each other going forwards – you’ll most likely end up collaborating and referring work to each other.
Do I have to niche?
Niching is a highly effective marketing strategy when you want to stand out as a specialist and become the “go-to” coach for solving specific problems for a very well-defined target client.
It’s a bold move and I appreciate it’s not for everyone, and if you’re dead set on being a generalist this isn’t the programme for you.
If you’re on the fence, let’s jump on a call and see if niching might be just what you need.
And, just in case you were wondering, niching does not mean missing out on coaching other people – I explain more in this article: https://desirebranding.uk/niche-fear-reframe/
How is the programme delivered?
All content delivery and groups sessions will be delivered online:
- Resources will be share via Google Drive
- Group sessions will be in Zoom
- We’ll use Trello* to keep all your information on track.
*I’m a Trello super fan. If like me, you love being organised and having everything to hand in one place so you can be super productive, you’re going to love it. It’s an amazing, free project management tool and all my clients have gone on to use it in their businesses. You can check it out here https://trello.com/en
When are the sessions?
Welcome call: Friday 2nd September, 10-11am in Zoom. Meet your fellow coaches and find out what’s in store for the weeks ahead.
Weekly group sessions: Mondays at 10am in Zoom, starting 5th September – each session lasts 1.5 to 2 hours depending on the focus for that week.
This is important time to carve out for you and your business – you’ll be fresh from the weekend and putting yourself first as you start the working week.
Clarity Clinic: Weekly drop-in session on a Friday morning. I’ll be available in Zoom from 11-12pm for you to pop along with any questions, get feedback, or ask for help if you are stuck with your homework.
1-1 Session: Use your 1-1 session with me at any time during the program and dive deeper into your brand strategy.
What if I can’t make it to a session?
For you to get the desired results from the programme you need to be available for all the group sessions.
If you are unable to attend due to illness, or emergency, a recording of the session will be made available, alternatively, you can purchase a one-hour top-up session.
Do I need to do work between calls?
Yes, there will be homework – especially during the first two exploratory weeks. You will need to allow a minimum of 1-2 hours per week.
This programme is an investment in you and the future success of your business and the more you put in, the better the result you will get out.
How much access to you do I get?
I want you to feel supported throughout the programme, and be able to ask questions. I’ve created two ways for you to access me between group sessions:
BRAND CLARITY CLINIC
I’ll run a weekly drop-in session on a Friday morning. I’ll be available in Zoom from 11-12 pm for you to pop along with any questions, get feedback, or ask for help if you are stuck with your homework.
WHATSAPP GROUP
I’ll set up a private WhatsApp group for you and your fellow participants, so you can ask each other questions and I’ll chime in when needed. I’ll be available Monday-Thursday 9-5 pm and will aim to respond within 24 hours.
BONUS 1-1 SESSION
If you book before 31st July, you’ll receive a bonus 1-1 session with me, which you can use at any time during the programme.
Can I work with you 1:1?
You should get the same overall results from my group programme as you would working with me 1-1. However, for anyone wanting a more intensive experience, where we can work faster and dive deeper into your business model, pricing and brand vision, I do work with a small number of 1-1 clients each year.
If this is something you’d be interested in, please book a Brand Chat via my website.
Is there a payment plan?
Yes, you make one payment of £1000 to secure your place on the programme and the second payment four weeks later.
I’d like to ask you something else, how do I do that?
Making (yet another) investment in your business is big decision, and I want to make sure it’s the right one for you.
I’d love to hear more about where you are now in your business and where you’d like to be, the problems you’re experiencing and how my programme can help you overcome them and reach your goals.
Please book a Compatibility Call and let’s have a chat.
Position yourself as the go-to coach for dream clients you love to help
Your investment: £1,995
or 2 payments of £1,000
Book before 31st July and get a bonus brand identity masterclass
STARTS: Friday 2nd September, 2022 (Welcome call) - only 4 places available