Sue came to me at a turning point in her business. After a 25-year career in Risk, Compliance and Financial Crime at HSBC, she had built a coaching and training business full of depth, insight and humanity — but her brand no longer reflected the calibre of her work or the evolution of her journey.
Together, we uncovered the unique combination of strengths, values and lived experience that shape how Sue works. Her brand style words — crisp, coordinated and expressive — inspired a visual identity that balances professionalism with personality. The spray-painted “S”, evolved from her original logo, brings movement, creativity and individuality into the brand, reflecting Sue’s ability to blend strategic thinking with human connection.
The result is a brand and website that feel unmistakably Sue — intelligent, grounded, insightful and full of energy for the next chapter of her business.
”It was a wonderful opportunity to go deep on my identity. I hadn’t done that in years, and a lot of juicy stuff bubbled up and made me feel really excited about the work we were doing and the difference it would make to me, my business, and my clients. I can’t describe just how important and life-affirming this experience was for me.
I was surprised at how neatly the output from the workshop dovetailed with creating my Brand Inspiration Pinterest board. We went from words to pictures, I loved this creative process and found it enlightening. Kate then took my inspirations and brand essence and created a gorgeous brand identity expressing who I am.
Sue ScottExecutive and Team Coach
”On a personal note, working with Kate made me slow down. I really had to think about my business, and I hadn’t given myself that time before I started working with her. I feel much clearer about my strategy, and I have a plan to move forward, step by step.
It’s foundational work that was very overdue. I can now see how to build marketing into my strategy in a way that feels authentic and achievable.
Save yourself a lot of agonising and trying to figure things out on your own by working with Kate. You will get a return on your investment as soon as you start putting her brand clarity into action.
I just love what we’ve worked on for my brand! Thanks, Kate, you are brilliant, and you’ve reminded me again why I love my life.
Sue ScottExecutive and Team Coach