Salon Director Nicola knew her brand no longer matched the vibrant salon she’d built. Years of growth, a talented team, and a devoted client base made the old brand feel dated and out of step with the business’s exciting direction.
I held up a mirror for Nicola so she could see what makes her business so special – uncovering her story, strengths, values, and her vision for the future. And together, we worked on applying the perfect styling to visually and verbally communicate everything to her ideal clients.
Letting go of what no longer serves you can be tough during a rebrand, but it’s also empowering and energising. In addition to a visual overhaul, Nicola made the brave decision to change the brand name. Seeing the results and hearing her clients’ feedback, she agrees it was worth it.
The overall result? A relaxed-chic, and oh-so-natural look that has filtered through the salon interior, signage, website and printables.
By developing her voice and messaging, Nicola’s brand now radiates her warmth and expertise and communicates the incredible experience she and her team deliver.
”Kate is a true professional and made my rebrand seamless from start to finish. Her ability to understand me and my brand personality was impeccable, and she managed to capture it perfectly. I’m absolutely delighted!
Nicola Lindsay HollowaySalon Director
